Cedar Valley Scoop - We Feed Everything But Humans!
Welcome to The Scoop! The Scoop Feed and Supply is a sister company to the Jerald Sulky Co, a cornerstone business of the Cedar Valley since 1898. Our knowledgeable and friendly customer service staff will also help you with treats, bedding, and many other useful supplies.
Our store hours are M-F 9am to 6pm and Saturday 9am to 1pm. Local delivery is available for bulk customers and our pet food can be delivered to your door across the upper Midwest. We look forward to assisting you with all of your pet, show animal, and supply needs!
**Ask us about on-farm consultations with our Purina Equine Nutrition Adviser!**
Now Available! Bird Migration Tracking
Local Delivery
At The Scoop Feed & Supply, we are pleased to provide fast, trusted delivery services near Waterloo. Simply get in touch with us at (319)-234-3015 to place your order.
Local Feed & Supply Store
We provide a fresh option of the highest quality, all natural pet food and supply products in Waterloo.

Local Pet Adoptions
Interested in adopting? We love supporting local rescues and shelters near Waterloo! Make sure to check out Last Hope Animal Rescue, Cedar Valley Pitbull Rescue, and Cedar Bend Humane Society.
Nutritional Counseling
At The Scoop Feed & Supply, our nutrition advice in Waterloo aims to empower animal lovers to provide their animals with a high-quality diet through each phase of life.

Local Delivery
At The Scoop Feed & Supply, we are pleased to provide fast, trusted delivery services near Waterloo. Simply get in touch with us at (319)-234-3015 to place your order.
Local Pet Adoptions
Interested in adopting? We love supporting local rescues and shelters near Waterloo! Make sure to check out Last Hope Animal Rescue, Cedar Valley Pitbull Rescue, and Cedar Bend Humane Society.
Local Feed & Supply Store
We provide a fresh option of the highest quality, all natural pet food and supply products in Waterloo.
Nutritional Counseling
At The Scoop Feed & Supply, our nutrition advice in Waterloo aims to empower animal lovers to provide their animals with a high-quality diet through each phase of life.
The Best & Highest Quality Brands in Waterloo
We pride ourselves on offering high quality feed products for a wide variety of companion, competition, and livestock animals as well as an excellent bird seed selection. Our knowledgeable and friendly customer service staff will also help you with treats, bedding, and many other useful supplies.
LIKE US ON FACEBOOK
Like The Scoop Feed & Supply on Facebook for great photos of our local pets & livestock animals, new feed arrivals, deals, events, and more!
What The Scoop Feed & Supply Customers Are Saying
We love all of our customers from local areas near Waterloo, including Cedar Falls, Janesville, Denver, Hudson, Waverly, Parkersburg, Grundy Center, Dunkerton, and more!
Yaay! You had the dog food I needed! I'd rather support small businesses than corporations. A variety of feeds for animals. Easy check out, dog friendly. Will definately return.
Yaay! You had the dog food I needed! I'd rather support small businesses than corporations. A varie... Show More
Yaay! You had the dog food I needed! I'd rather support small businesses than corporations. A variety of feeds for animals. Easy check out, dog friendly. Will definately return. Show Less
The Scoop Feed & Supply is my go-to for bird seed. Their mixed seed is very reasonable and doesn't have the fillers that are found in substandard box store mixes. I love the array of wild birds that come to my feeders!
The Scoop Feed & Supply is my go-to for bird seed. Their mixed seed is very reasonable and does... Show More
The Scoop Feed & Supply is my go-to for bird seed. Their mixed seed is very reasonable and doesn't have the fillers that are found in substandard box store mixes. I love the array of wild birds that come to my feeders! Show Less