Your animals are essenial! We are OPEN FOR BUSINESS during the COVID-19 emergency. Please call ahead for curbside or delivery services.

The Only Full Service Feed & Supply Store in the Cedar Valley!

OPEN TODAY UNTIL 6:00 PM
3050 Wagner Rd
Waterloo, IA, 50703
          4.9/5 (View Recent Reviews)
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Cedar Valley Scoop - We Feed Everything But Humans!

Welcome to The Scoop! The Scoop Feed and Supply is a sister company to the Jerald Sulky Co, a cornerstone business of the Cedar Valley since 1898.  Our knowledgeable and friendly customer service staff will also help you with treats, bedding, and many other useful supplies.

Our store hours are M-F 9am to 6pm and Saturday 9am to 1pm. Local delivery is available for bulk customers and our pet food can be delivered to your door across the upper Midwest. We look forward to assisting you with all of your pet, show animal, and supply needs!

**Ask us about on-farm consultations with our Purina Equine Nutrition Adviser!**

Now Available! Bird Migration Tracking

The Best & Highest Quality Brands in Waterloo

We pride ourselves on offering high quality feed products for a wide variety of companion, competition, and livestock animals as well as an excellent bird seed selection. Our knowledgeable and friendly customer service staff will also help you with treats, bedding, and many other useful supplies.

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What The Scoop Feed & Supply Customers Are Saying

We love all of our customers from local areas near Waterloo, including Cedar FallsJanesvilleDenverHudsonWaverlyParkersburgGrundy CenterDunkerton, and more! 

Come visit our animal feed & supply store in Waterloo, IA specializing in quality food and supplies for all animals.